Op-eds, case studies, research insights — published on industry press. Position you as an authoritative voice, not just a company in a press release.
Press releases publish automatically. Thought leadership goes through editors. MADIAD knows the difference.
Two or three 90-minute interviews with the founder/CEO. The article carries data, story, point of view — not generic AI content.
Each piece follows the outlet's style guide (Forbes Contributor, HBR, TechCrunch op-ed). Editors don't reject for format errors.
We've built relationships with editors at industry publications. Direct pitches, not cold emails to info@.
The byline carries the founder's name, not an anonymous ghostwriter. Bio + headshot + LinkedIn link — personal visibility rises alongside company.
Industry publications MADIAD actively pitches — grouped by expertise. Specific case studies available on request.
Three main goals founders pursue with thought leadership.
VCs read Forbes/HBR before taking meetings. Three to five thought leadership pieces over six months build credibility — proof you're not just a sales-led CEO, but an industry expert.
Entering a new industry where no one knows you. Insight articles on industry trends let you show up as an insider — partners and prospective customers recognize you before you have to pitch.
CEO + CTO + Head of Product — two or three pieces per year per person. The team's total visibility creates a moat competitors can't easily copy.
From insight interview to published piece on industry press — 6-12 weeks.
Two to three 90-minute interviews with the founder. Pick 3-5 industry topics under active debate. Lock a 6-month editorial calendar.
Data research, supplementary interviews, 800-1500 word piece in each outlet's editorial style. Founder review before pitch.
Pitched to editors we know. Review typically goes 1-2 revision rounds. We handle editor comms; founder only signs off.
Live piece carries byline + bio + headshot. Amplified via LinkedIn, syndication, internal email. Reach + engagement report after 30 days.
Three tiers by cadence + scope. Contact us for custom packages based on founder + industry.
All tiers include unlimited revisions for the founder. Contact us for a discount on 12-month-plus commitments.
Five questions MADIAD hears most often about thought leadership.
