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MADIAD

About MADIAD

Since 2019: partnering with businesses on the journey of AI automation and global brand expansion.

2019
Founded
Started providing social media marketing for SMEs in the United States.
2021
Expansion
Reached 15+ clients across the US and Vietnam; grew the team and service offerings.
2023
Adaptation
Transitioned to a fully remote model and optimized operations.
2024
Restructured
Integrated AI into every aspect of operations and service delivery.
2025+
Companion partner
Evolving into a full-service companion for SMEs and startups, integrating AI, media, and operations in one partner.
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Mission

Driving sustainable growth

To accelerate the growth of businesses and communities through media and operational solutions powered by technology and innovation.

Vision

Trusted companion partner

To become a trusted companion partner for SMEs, startups and individuals on their journey to integrate AI into operations and bring their brand to the world.

How we work

Not a software company. Not a traditional agency. MADIAD is a companion partner, integrating the right tools available to solve the right problem for your business.

We use it ourselves first

Starting from a marketing agency, MADIAD bought, used, and tested hundreds of tools internally before ever recommending them to clients. We don't sell theory. We sell solutions we've already proven.

Integrate, don't develop

We don't write software from scratch. We research, combine, and fine-tune the right tools (including open-source) to create a solution tailored to each specific challenge.

Right problem, right cost

We don't sell big solutions. We sell the right ones. Automate what can be automated, use algorithms where logic applies, and only use AI for what truly requires creative intelligence.

Innovate every day

In a world where AI solutions launch constantly, MADIAD updates daily and replaces tools the moment a better option appears, without disrupting your operations.

MADIAD Core Values

6 letters, 6 values that shape our culture and how MADIAD operates every day.

M
Motivated

We work with positive energy and a spirit of wholehearted contribution.

A
Adaptive

We embrace continuous learning and stay agile in the face of market and tech change.

D
Dynamic

We proactively create opportunities, act creatively, and never stop moving.

I
Innovative

We pioneer the application of new technologies and solutions to create distinctive value.

A
Accountable

We put trust and transparency at the center and fulfill every commitment fully.

D
Dedicated

We are committed and give our all for the shared success of every project and team.

The MADIAD Team

Humans and AI operating together. Meet the people behind MADIAD.

Founders & Team

Phi Lu
Phi Lu
Co-Founder, Head of US Operations

Developing the North American market with a hands-on approach to connecting businesses and international partners.

Le V. Pham
Le V. Pham
Co-Founder, Head of VN Operations

Passionate about marketing and digital transformation, establishing the AI-first mindset at MADIAD from day one.

AI Teammates

AI
Yen Nguyen
Yen Nguyen
AI · Customer Care
AI
Amy Dang
Amy Dang
AI · Accounting
AI
Steve Tran
Steve Tran
AI · Marketing
AI
Yan Hong
Yan Hong
AI · Operations
AI
Jenny Pham
Jenny Pham
AI · Tech & Tooling
AI
Anna Nguyen
Anna Nguyen
AI · Partnership & Community

Our journey

From our earliest days to today, MADIAD has evolved through multiple phases, shifting from traditional marketing to a fully remote, AI-first operation. These moments capture our growth and transformation along the way.

MADIAD workspace
MADIAD event
MADIAD team
MADIAD event
MADIAD team

By the numbers

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Cumulative reach
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AI/Automation deployments
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Content distributed
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Countries covered