Google I/O 2026 unveiled new AI features transforming customer interaction and business visibility. Vietnamese businesses face a major challenge as buyers increasingly purchase through AI agents on Google's platform without visiting company websites. The agentic commerce model and Universal Cart establish a new commerce standard, requiring businesses to adapt swiftly with continuously updated AI systems custom-designed for each sector. Read on to explore the trends and practical impacts on businesses.
Business Visibility Challenges Amid AI Advancements
Google I/O 2026 introduced AI features like Universal Cart and agentic booking enabling users to shop directly on Google without visiting business websites. Most businesses today are gradually losing traditional traffic opportunities. This creates a new business visibility challenge where companies must compete not just for traffic but for AI recommendations in the purchase journey. The agentic commerce AI system acts as a complex intermediary layer, requiring businesses to update continuously and custom-design operational models. This challenge pushes businesses to shift from traditional SEO optimization to strategies working with AI agents across multiple channels and platforms. This sets the stage to understand the Universal Cart and agentic commerce solutions presented at Google I/O.
AI Agentic Commerce and Universal Cart Solutions at Google I/O
Universal Cart lets users add products into a single cart across multiple Google surfaces, while agentic booking integrates pricing and availability on the platform, speeding up the purchase journey. Built on the Universal Commerce Protocol launched in late 2025, it is an open standard for agentic commerce that allows AI systems and businesses to communicate efficiently without unique connections. This is not just a single tool but a multi-layer integrated system, continuously updated to meet new customer behaviors. Businesses must grasp and custom-design operational workflows to fully seize business opportunities. This solution also enables automation of contracts and invoices, as well as AI reporting and analysis, supporting more precise decision-making.
Key Features of AI Agentic Commerce Impacting Businesses
AI agentic commerce changes how businesses compete, shifting focus from traffic to AI recommendations in the purchase journey. For e-commerce, businesses still own transactions but lack full control over purchase intent data, complicating optimization efforts. For local services, agentic booking turns readiness into a business visibility factor where disorganization can lose customers at the start. This system requires businesses to operate flexibly, custom-design interaction workflows, and continuously update to stay competitive. Additionally, measuring effectiveness becomes challenging as AI-mediated journeys can't be tracked by traditional metrics like clicks or traffic.
Practical Outcomes and Vietnamese Business Examples in 2026
Many Vietnamese e-commerce businesses have started applying the agentic commerce model to improve visibility in Google's AI recommendations. These companies focus on accurate product data, continuous price and inventory updates, and detailed content optimization for effective AI agent analysis and recommendations. In local services, beauty salons and home repair businesses have implemented agentic booking to automate appointment processes, enhance customer experience, and boost retention rates. Results show these businesses improve brand visibility and revenue growth by operating continuously updated AI systems custom-designed for their industry specifics.
Getting Started with MADIAD in the AI Agentic Commerce Era
To adapt to the AI agentic commerce era, businesses need to build smart AI operational strategies with long-term partnership. Implementing multi-layer integrated systems, custom-designing workflows and tools for each industry helps avoid lock-in with a single platform and leverage the best tools for each task. Continuous updates of new AI models maintain competitiveness and deliver clear practical results. This requires long-term collaboration in training, operation, and scaling to keep businesses proactive in a dynamic market. This is an essential first step for Vietnamese companies to enhance business visibility in the new AI environment.
Conclusion
Google I/O 2026 reveals AI is profoundly changing consumer interaction and how businesses maintain market visibility. The agentic commerce model with Universal Cart presents a new challenge where competition depends not just on traffic but on being recommended by AI. Businesses must adapt quickly with multi-layer integrated AI systems, continuous updates, and custom-designed operational workflows to maintain their position. Measurement methods also need innovation to accurately reflect AI-mediated purchase journeys. Follow MADIAD Lab for updates on AI trends and new management strategies for Vietnamese SMEs. Source: https://www.searchenginejournal.com/googles-i-o-demos-reveal-the-new-business-visibility-problem/576217/
Frequently asked questions
Is AI chatbot đa kênh suitable for e-commerce businesses in the AI agentic commerce era?+
Yes, AI chatbot đa kênh suits e-commerce as it enables multi-channel interaction, quick customer support, and personalized experiences. This increases chances of AI recommendations in the purchase journey. However, businesses need custom workflows and integration with existing systems to maximize effectiveness.
How long does MADIAD take to deploy AI chatbot đa kênh? What is the process?+
Depending on business scale and requirements, AI chatbot đa kênh deployment typically takes several weeks to a few months. The process includes needs assessment, custom system design, multi-channel integration, operational training, and continuous updates to ensure long-term effectiveness.
How does MADIAD's AI chatbot đa kênh cost compare to self-build or other agencies?+
MADIAD's AI chatbot đa kênh cost is competitive due to custom design and updated technology. Compared to self-build, businesses save time and operational risks. Compared to other agencies, MADIAD offers long-term partnership without locking clients into a single platform.
Which tools and channels does AI chatbot đa kênh integrate with?+
AI chatbot đa kênh integrates with various channels like websites, Facebook, Zalo, email, and CRM or ERP systems. Its tool-agnostic feature allows businesses to use the best tools for each task without platform lock-in.
Does MADIAD support training and updates after AI chatbot đa kênh deployment?+
Yes, MADIAD offers long-term partnership by providing operational training and continuous updates of new AI models to ensure the chatbot system remains effective and aligned with market trends.