How to Build a Knowledge Panel for Your Vietnamese Business

What Is a Knowledge Panel?

When you search for a company on Google, the box on the right showing company information is a Knowledge Panel. It's also the source Google uses to answer ChatGPT and Perplexity when those AIs are asked about you.

Why It Matters in AI Search

AI doesn't just read websites — it synthesizes information from the Knowledge Graph, Wikipedia, Wikidata, and reliable sources. If you lack sufficient signals, AI won't cite you.

4 Steps to Build a Knowledge Panel

1. Website with complete schema.org markup — Organization, Person, Service, etc.
2. **Wikipedia entry (if sufficiently notable)** or Wikidata structured data
3. **Crunchbase profile** for startups and tech companies
4. Press coverage from reliable sources — important backing signals

Timeline

There's no guaranteed timeline. MADIAD typically sees results 4-8 weeks after setup, with 2-3 months for Google to confirm.