Common problems
No clean vector logo files, so every team uses a different version
Tone of voice is inconsistent across Facebook, website, and brochures
Deploying AI content without a brand voice guide: agents produce off-tone copy
How MADIAD solves it
What the identity includes
Not just a logo — a system that keeps everything after it consistent.
Horizontal, stacked, single-colour, reversed for dark backgrounds, and a compact mark for profile images. Missing variants are why logos end up stretched in practice.
Primary, secondary and accent colours with values for screen and for print. A type scale with a clear hierarchy, and full Vietnamese diacritic support as a requirement, not an afterthought.
How you address people, words to use and words to avoid, with right and wrong examples. One page with examples beats ten pages of adjectives.
Social posts, cover images, email signatures, a company one-pager. What you get is templates you can use, not a set of sample images.
Clear space, minimum sizes, the common misuses. So someone new can get it right without asking.
What you get
- Full logo kit (SVG, PNG, AI, EPS) + variants
- Brand guidelines PDF (logo, colors, typography, do/don't)
- Brand voice guide + language guide (for AI content + new hires)
- Figma library + Canva templates for social media
What we need from you
- What you do, who for, and what you want to be remembered for
- Your current identity if you have one, including the parts you dislike — that tells us what to avoid
- A few brands you like and a few you do not, with reasons
- Where the identity will be used: web, social, packaging, signage, print
- Someone on your side with authority to approve a direction
What to know before you start
- An identity is a tool for consistency; it does not create brand recognition by itself. Recognition comes from using it everywhere, consistently, over time.
- Trademark search and registration are not included. If you need legal protection, do that before locking the final direction.
- Agree the number of revision rounds up front. Unlimited rounds sound generous and in practice mean the project never ends.
- Changing identity carries replacement costs everywhere the old one appears — signage, packaging, accounts. That is your cost, so budget it from the start.