AI Sales & Customer Care Assistant
Someone asks the price, then goes quiet. Sales is busy and forgets to call back, and two weeks later nobody remembers to. This assistant keeps the list alive: every lead in one place, ordered by who is worth calling first, with every touch on record.
Common problems
A lead asks the price, goes quiet, and nobody remembers to call back
Customer details live across chats, notebooks and people's memories
A salesperson leaves and the relationship leaves with them
No way to tell who to call first, so calls happen on instinct
How MADIAD solves it
What the assistant does
Nobody gets forgotten, and everyone knows where things stand.
Name, contact, what they need, which channel they came from. Recorded by the system rather than depending on someone remembering to enter it later.
When a customer said "let me think about it" two weeks ago, the assistant raises it — instead of both sides forgetting.
Who is waiting on a quote, who has gone quietest, what changed this week. Asked in chat, not by opening a report.
The same person messaging across several channels under different display names, linked by phone or email once they provide it.
A customer returning after a long gap, a third enquiry from the same person, or a renewal coming due.
What you get
- Customer records pulled from the channels you already use
- A morning call list ordered by intent read from the conversation
- Follow-up scripts per stage, with the wording editable by your team
- A log of every touch, auditable when you need to check back
- The same three permission levels as the other assistants: remind only, propose and wait, or send within a cap
- Customer data in the business's own name, kept if the engagement ends
What we need from you
- Your current customer list, whether it lives in a spreadsheet or a system
- The channels customers message you on, and permission to connect them
- Your definitions: what counts as a lead, as won, as gone cold
- Whoever picks up when the assistant hands over to a person
What to know before you start
- The assistant does not quote prices or agree terms. It captures the need and hands over to a person — every number goes through a human.
- It can only link a person to a record when they provide a phone number or email. Social display names almost never match the name on a contract, so they are not used for matching.
- It does not message customers unless you enable that. The default is recording and internal reminders, because an assistant that sends messages on its own becomes a nuisance within a week.
- Some channels block outbound messages after a window from the customer's last message — platform policy, not a system limitation.
- Quality depends on the data you already hold. If the customer list is a mess, cleaning it is the first job, not connecting an assistant to it.