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MADIAD

Knowledge Panel

Appear when Google, ChatGPT, or Perplexity is asked about you. Build brand authority.

Common problems

01

Google doesn't know you exist

02

ChatGPT doesn't cite you when your industry is mentioned

03

No knowledge panel when your name is searched

How MADIAD solves it

1
Entity build
Build consistent information on Wikipedia, Wikidata, and Crunchbase.
2
Schema.org markup
Deploy full structured data.
3
Content + PR signals
Create enough reliable sources for Google to trust you.

What this involves

Make machines understand who you are, before expecting them to recommend you.

One canonical set of facts

Name, registration number, address, phone, email, description, founding year, tagline. Everything downstream copies from it — inconsistency between sources is the most common reason machines will not assert who you are.

Structured data on your own site

JSON-LD declaring the organisation, legal entity, location and linked profiles. This is the source you fully control, so it is where the work starts.

Aligning the profiles machines read

Business listings, company databases, professional networks and open knowledge bases. This is where AI tools take entity facts from.

Correcting the old identity still in circulation

Stale descriptions, retired phone numbers, wrong industry classification. Wrong classification drags a wrong competitor set along with it — fixing categories moves how machines file you.

Testing with the questions customers actually ask

Ask the search engines and AI assistants about your brand, read the real answers, then trace any wrong fact back to the source feeding it.

What you get

  • Google Knowledge Panel (if criteria met)
  • Wikipedia entry (if notable)
  • Wikidata structured data
  • Schema.org markup on website

What we need from you

  • Accurate legal details: registered name, tax number, address, founding year
  • One business description you are happy to use everywhere
  • Access to existing profiles, or the email addresses they were registered under
  • Someone who can confirm the facts — one wrong canonical fact is wrong everywhere at once

What to know before you start

  • Nobody can sell you a Knowledge Panel. Google decides whether to show one, based on data and consistency. What can be done is making every source clean and consistent — there is no button that creates one.
  • Every source blocks differently: some cap description length, some require a real person's interaction, some queue edits for review rather than publishing them, some restrict new accounts. This is work in passes, not one sitting.
  • Some sources drift on their own over time, so profiles need periodic review rather than one permanent fix.
  • Verification on some platforms is now a paid step rather than a technical one — that is your call to make.
  • No promises on when anything appears, or on what machines will say about you.
Timeline
4–8 weeks
Estimated cost
Depends on your existing presence across the data sources. We check the current state first, then quote.
See full pricing

Knowledge Panel

Appear when Google, ChatGPT, or Perplexity is asked about you. Build brand authority.