MADIAD

Thought leadership. Founder bylines. Industry-grade publications.

Op-eds, case studies, research insights, published on industry press. Position you as an authoritative voice, not just a company in a press release.

800-1500
words per piece
3-5
topics per quarter
6-12
weeks to publish
100%
founder byline

Why MADIAD

Press releases publish automatically. Thought leadership goes through editors. MADIAD knows the difference.

We extract real insight

Two or three 90-minute interviews with the founder/CEO. The article carries data, story, point of view, not generic AI content.

Editorial-grade craft

Each piece follows the outlet's style guide (Forbes Contributor, HBR, TechCrunch op-ed). Editors don't reject for format errors.

Built-in editor relationships

We've built relationships with editors at industry publications. Direct pitches, not cold emails to info@.

100% founder byline

The byline carries the founder's name, not an anonymous ghostwriter. Bio + headshot + LinkedIn link, so personal visibility rises alongside company.

Outlets in our editorial network

Industry publications MADIAD actively pitches, grouped by expertise. See real client results on the MADIAD homepage.

Business + Strategy

  • Forbes Contributor
  • Harvard Business Review
  • Entrepreneur
  • Inc. Magazine
  • Fast Company

Tech + AI

  • TechCrunch
  • VentureBeat
  • The Information
  • MIT Technology Review
  • Wired

Finance + Investing

  • Bloomberg Opinion
  • Financial Times Alphaville
  • Institutional Investor
  • PitchBook News

When this pays off

Three main goals founders pursue with thought leadership.

Founders raising their next round

VCs read Forbes/HBR before taking meetings. Three to five thought leadership pieces over six months build credibility: proof you're not just a sales-led CEO, but an industry expert.

Companies pivoting into a new vertical

Entering a new industry where no one knows you. Insight articles on industry trends let you show up as an insider. Partners and prospective customers recognize you before you have to pitch.

Personal brand for the exec team

CEO + CTO + Head of Product: two or three pieces per year per person. The team's total visibility creates a moat competitors can't easily copy.

4-step process

From insight interview to published piece on industry press: 6-12 weeks.

  1. 1

    Insight extraction + topic selection

    Two to three 90-minute interviews with the founder. Pick 3-5 industry topics under active debate. Lock a 6-month editorial calendar.

  2. 2

    Research + ghostwrite

    Data research, supplementary interviews, 800-1500 word piece in each outlet's editorial style. Founder review before pitch.

  3. 3

    Pitch + editorial review

    Pitched to editors we know. Review typically goes 1-2 revision rounds. We handle editor comms; founder only signs off.

  4. 4

    Publish + amplify

    Live piece carries byline + bio + headshot. Amplified via LinkedIn, syndication, internal email. Reach + engagement report after 30 days.

Thought leadership pricing

Three tiers by cadence + scope. Contact us for custom packages based on founder + industry.

Single Article

62.5M VND
≈ $2,500
1 piece, one-off
  • One 90-minute interview
  • Write + 2 revision rounds
  • Pitched to 3-5 fitting outlets
  • Publish + report
  • Good way to test thought leadership
info@madiad.com
MADIAD recommends

Quarterly

212.5M VND
≈ $8,500
3 pieces per quarter
  • 3-month editorial calendar
  • 3 thought leadership pieces + 1 ghostwritten op-ed
  • Pitched across wider network (10+ outlets)
  • Monthly tracking + reach report
  • Founder personal-brand advisory
info@madiad.com

Executive Brand

600M VND
≈ $24,000
12 pieces per year
  • Full-year editorial calendar for 2-3 execs
  • 12 thought leadership + 4 op-eds + 2 case studies
  • Tier-1 outlets only (Forbes, HBR, TechCrunch tier)
  • LinkedIn ghostwriting for the exec team
  • Quarterly strategy review + media training Q&A
info@madiad.com

All tiers include unlimited revisions for the founder. Contact us for a discount on 12-month-plus commitments. Prices are listed in Vietnamese Dong per package and include value-added tax. The USD figure in brackets is the international partner's list price, converted at a reference rate of 25,000 VND/USD and fixed at the rate on the contract date.

Frequently asked

Five questions MADIAD hears most often about thought leadership.

How is thought leadership different from a regular press release?+
A press release is news about your company — product launches, funding rounds, partnerships. Thought leadership is insight about your industry — your founder's perspective, data, and predictions. Press releases go through wire services automatically; thought leadership must clear an outlet's editorial review. MADIAD writes with the founder, pitches editors we have relationships with — the article runs in Forbes/HBR/TechCrunch under the founder's byline, not the company brand.
How much time does the founder need to invest per article?+
Each article needs about 3 hours of founder time: one 90-minute interview to extract insights, one 30-minute draft review, one 30-minute final approval, plus a few minutes for a LinkedIn boost after publish. The Quarterly tier includes a 3-month editorial calendar — we batch interviews so the founder isn't pulled away repeatedly.
Is there a guarantee the article will get published?+
Single Article: we pitch to 3–5 outlets; if all 5 reject, MADIAD rewrites once free of charge. Quarterly+: we pitch to 10+ outlets; if after 6 weeks no outlet has accepted, we pivot the topic or refund 50% of that article's fee. Historical acceptance rate is around 85% — failures are mostly topics with insufficient insight or duplicating something the outlet just ran.
What are tier-1 outlets? Can you guarantee Forbes/HBR placement?+
Tier-1: Forbes Contributor, Harvard Business Review, TechCrunch op-ed, Bloomberg Opinion, MIT Technology Review, Fast Company. Tier-2: Inc., Entrepreneur, VentureBeat, Business Insider — still DR90+ but easier to accept. The Executive Brand tier ($24K/year) only pitches tier-1. Quarterly/Single mix tier-1 and tier-2 based on topic and founder credentials. No one can guarantee Forbes — even tier-1 publications run internal review. What MADIAD guarantees: a transparent process and an acceptance rate at or above 85%.
Does MADIAD fully ghostwrite the articles?+
MADIAD ghostwrites the first draft based on insights the founder shared in the interview. The founder reviews, edits, and approves before we pitch. Typically 10–30% of the final copy is the founder's own rewrites — enough to keep the piece in their personal voice, not agency boilerplate. The founder retains full veto over any section. The final byline is always the founder.

Free topic potential review in 48h

Send a founder LinkedIn and a short expertise blurb. We propose 3-5 topics and matching outlets.